March 12, 2009

Home Staging Leads Buyers...






Upon entering this house as a Buyer looking for a home, where would you go from here? Human nature would say, "To the left, that's where the living spaces are." However in this home the floor plan is flipped. Guest bedrooms are on the 1st floor, the Kitchen, Living spaces and Master bedroom are actually located on the 2nd floor.


Following their instincts, Buyers and Realtors when looking for a huge kitchen and living room would immediately turn left to three empty bedrooms, and were a bit befuddled. Once Buyers and Realtors DID go up the stairs this is the area they would be "welcomed" by. Would you be interested in this home? Nobody else was.... So for seven months this house that is located just steps away from Ventura Beach sat on the market with little interest.


So after taking the home off of the market for a short period, partnered with a new Realtor and a grand marketing plan, the new Realtor suggested that the home should be Staged. She had worked with us on a prior property just a few blocks away, which sold in 3 weeks - so she was confident in the results Staging would be able to present.

Now after Staging, if you were a Buyer entering this home, THIS is what you be presented with. The eye is brought to the right where the entry table and marketing materials are located and spotlighted. The plants and artwork immediately bring your eye to LEAD you up the stairs, to be presented with THIS grand living space. Yes, Home Staging DOES lead the Buyer, but only in possative ways and to the right places and focal points when presenting your home for sale.
PLATINUM HOME STAGING, INC.
Platinum Home Staging, Inc is your Professional Home Stager serving the greater Los Angeles and Ventura County areas. From Los Angeles to Santa Barbara, and everything in between, call Platinum Home Staging, Inc. today for your FREE Home Staging Bid! (805) 553-9952

February 11, 2009

Think of it as a $100,000 Home Selling Stimulus Package!





Based on statistics of my company, we have injected OVER $100,000 into the economy and we didn't need the President, Senate or the House of Representatives to do it! How? Simple mathematics and smart partnerships.


Despite the fact that there is over a 10 month inventory of homes for sale in Southern California, our smart partnerships with Realtors, Home Owners and Developers, our homes are still selling within an average of 8 weeks (although some in just days) So for example purposes, today I'm going to use an average of 3 months.


Assisting a Developer get his remodeled, multi-million dollar home SOLD in 5 days, saved him over $20,000 in carrying costs.


A Home Owner first started with a Consultation, then decided to have us oversee the entire project of updating him home to be ready for sale. SOLD within 3 weeks for full price, saved him OVER $13,000 in carrying costs.


A Realtor enlisted our services on two of her listings for a TOTAL OUT OF POCKET COST OF JUST $300. One home went into multiple offers and closed escrow for $20,000 OVER ASKING PRICE, and saving the Home Owner $5,000 in carrying costs! The second home opened escrow in just 10 days for full price saved the home owner over $7,000 in carrying costs. The Realtor also told me she saved almost $3,000 between the two listing in adverting and marketing because the homes sold so quickly. For a total revenue injection of over $ 35,000 for the bargain basement price of $300!!!


Another Realtor enlisted our services on a vacant condo. The exact same floor plan was also for sale 2 doors down and also vacant (same asking price) After Staging the condo it SOLD in 1 month, while the vacant condo is STILL on the market to this day! This saved the Home Owner over $6,000 if it were to still be on the market today as the other unit is.


Another Home Owner did a Consultation on his multi-million dollar home for the bargain price of $550, and opened escrow in 6 weeks, saving him over $30,000 in carrying costs of the property had it been on the market for just 3 more months.


Consider it a Home Selling Stimulus Package courtesy of Platinum Home Staging, Inc. Call us today to receive YOUR portion of our stimulus package! (805) 553-9952




January 25, 2009

Platinum Home Staging - The Proof is in the Pudding!

What did these Home Sellers and Realtors do in 2008 to get results like these?
They hired Platinum Home Staging, Inc.


Greenbush Lane, Moorpark
Vacant home is Staged and opens escrow in 7 weeks!

Wiscasset Drive, West Hills
Sold for within 97% of asking price after Staging!
(Closed escrow March 5, 2008)

Arroyo Del Mar, Camarillo
Vacant home is one the market for 7 months, Staged and opens escrow in 10 days!

Saint Thomas, Oak Park
Received 5 offers and closed escrow for $ 20,000 over asking price!
(Closed escrow June 24, 2008)

Effingham Drive, Los Feliz
Vacant remodel, Staged and opened escrow in less than 1 week!
(Closed escrow July 31, 2008)

Wellworth Ave, Westwood
Owner Occupied home is Staged and opens escrow in 22 days!
(Closed escrow August 21, 2008)

Saint Croix, Oak Park
Staging Consultation helps get it sold in 2 weeks!

Seahorse Lane, Ventura
Owner Occupied opens escrow in 3 weeks after Staging!
(Closed escrow Sept. 9, 2008)

Bright Glen Court, Westlake Village
Vacant condo gets Staged and opens escrow in 6 weeks!
(closed escrow December 8, 2008)

Serving the greater Los Angeles and Ventura County areas
today for all your Home Staging, Re-Deisgn and Interior Design needs.
(805) 553-9952

January 16, 2009

Platinum Home Staging, Inc.



Visit our extensive Home Staging portfolio of Owner Occupied homes, Vacant Homes, New Construction, Re-Designs and Re-Models. From paint colors to place settings, Platinum Home Staging, Inc. is your complete Home Staging and Interior Design Company. Call us today to begin your home's transformation.
(805) 553-9952

The Difference in hiring a Home Stager or a "stager"


Platinum Home Staging, Inc. was called in on a very larger property for a Home Staging Consultation. This bachelor has what every bachelor has in his dining room - a POOL TABLE, of course! Well, his Broker suggested using a Home Stager to get his home up to par, since the exact same floor plan across the street was also for sale. (Thumbs up to him!)



After talking with this home owner several times, we're 99% ready to move forward and I suggest this beautiful, handmade dining room set which seats 8. Everything in the home is Casa de Mexico, handmade, rich woods, terracotta tiles, etc. The dining room is 15' wide by 17' long, so this was my suggestion for a small monthly rental fee. Keep in mind, this is the ONLY piece of furniture we have to bring in for him, so this would be his ONLY furniture expense.


So flies in the Broker to save the day! His Broker has "a warehouse of furniture that he uses for staging that we can use for FREE!" - "Great!" I replied, "We can use what he has" - we do this every day; incorporate other pieces into the plan, besides it's only 1 room of the entire 6,000+ square feet of house - right?




Here's the kicker - THIS is the set that the Broker IS CURRENTLY USING in a house right down the street, which he is offering for us to use for free! How generous of him! Thankfully the Home Owner agreed that this set was a bit "weak" to use as the formal dining set.

That is why people hire experienced, Professional Home Stagers to STAGE homes, not just put furniture in a house....



Plainum Home Staging, Inc. is your experienced and professional Home Staging Company serving the greater Los Angeles and Ventura County areas. Call us today for your FREE Home Staging Bid at (805) 553-9952

January 12, 2009

Home Staging is not just for "Selling" Homes

The term "selling" a home is actually quite broad and varied. Think about it - "Selling" a home is not just for selling homes. If you are a Property Manager, or have a second income rental or vacation property, you are also "selling" your home, or rather it's services, every day.




These homes are not "for sale", yet they are essentially "selling" themselves; their service of a location for a relaxing vacation or quiet weekend, a family reunion, a weekend by the beach, or a ski trip in the mountains. Keeping in mind that over 98% of all potential clients or customers will view and decide on your rental or vacation property purely by how it is presented via the internet. How the property is presented through it's photographs IS the first impression.





For a very minimal investment, a Professional Home Stager can help Re-design your property using what you already have or for small additional cost, bring in accessory items, artwork, even furniture. Platinum Home Staging, Inc. will even take new, high resolution digital photos of the property once it has been Staged for use via internet marketing and print ads. Additional services such as Virtual Tours and embedded HTML codes are also available.



Using the same approach of "selling" your Rental and Lease properties can pay for itself within days as many home owners in today's economy are looking to lease homes verses apartments.

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Call Platinum Home Staging, Inc. today (805) 53-9952 for your FREE Home Staging Bid. Serving the greater Los Angeles and Ventura Counties. Home Staging for Los Angeles, Los Feliz, Hollywood, Hancock Park, Sherman Oaks, Encino, Canoga Park, Van Nuys, West Hills, Northridge, Simi Valley, Moorpark, Wood Ranch, Thousand Oaks, Calabasas, Oak Park, Agoura Hills, Westlake Village, Newbury Park, Camarillo, Oxnard, Ventura, Santa Barbara

January 2, 2009

This Realtor in La Canada, CA Gets IT!!!

With some recent Agents saying that what I do as my chosen profession categorized as being "out" for 2009, I wanted to post a link to a Realtor Blog in La Cananda, CA that gets it!
Phyllis Harb of Dickens Podley Realtors
Her Los Angeles Real Estate Blog hits the nail on the head and I invite everyone to take a read and realize that this is coming from an Realty Industry Professional, not a Home Stager, and please leave a comment on her blog.
No wonder this Glendale home took 241 days and three price reductions to sell!
Home Staging is a viable marketing, selling and listing tool that Realtors should, and need to, embrace. The NAR recently released that over 87% of Buyers are "shopping" the internet first. Realtors everywhere are commenting on how advertising a property in local newspapers is a thing of the past and a waste of money. That being said, how the property is portrayed via the internet IS the homes FIRST IMPRESSION!
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Platinum Home Staging, Inc. has been recognized and grown into a tremendous success built on customer service, integrity and best of all, customer referrals. Specializing in Home Staging, Interior Decorating and Model Home Interiors. Serving the greater Los Angeles & Ventura County areas. A home's first impression is the most important one. A home should be inviting and memorable; to stand out among the hundreds of homes that Buyer's may be looking at. Selling a home, is in fact, selling a product. Market the product, "package" it to appeal to as many potential buyers as possible. After all, ...How you live in your home, and how you sell your home, are two completely different things. Call us today at (805) 553-9952
Your Professional Home Stager for Los Angeles, Los Feliz, Hollywood, Hancock Park, Sherman Oaks, Encino, Canoga Park, Van Nuys, West Hills, Northridge, Simi Valley, Moorpark, Wood Ranch, Thousand Oaks, Calabasas, Oak Park, Agoura Hills, Westlake Village, Newbury Park, Camarillo, Oxnard, Ventura, Santa Barbara