Home Staging and the Generic Can of Beer

You're thirsty, you want something cold and you decide to hit the local store and grab yourself a drink. You turn the down the aisle and find a wall of seemingly hundreds of different choices from water to juice drinks to wine and beer, in this case, you opt for the beer.

But is this the first one you grab? Sure it's cheap, probably gets you the same results, but is it what you want to spend your money on?



So you look a little further, and actually take a step back and survey the entire isle. You suddenly feel overwhelmed by the vast array of choices offered up for your choosing. Everything from light to dark; inexpensive to over priced; brand new to classic; boring to bold. So you sit, and you ponder a while, "Do I spend the money and get what I REALLY want, or do I settle for just ‘any-old-beer' because it gets the same results?" Nope, you spend the money and get what you really want.





What you really want, is the one you remember. The one you saw on TV or on-line that implanted images of bright cheerful memories, warmth, comfort and nary a worry to be had. You reached for the one that left you feeling good about your purchase. Sure, the dingy, peeling white label of the generic can of beer would have given you the same results, but you reached for the one that was already cold and you knew would not take much effort to enjoy other than to open it up.

Marketing companies spend MILLIONS of dollars every year to convince you that their beer is the best beer. They spend MILLIONS of dollars, man hours and time on product development and placement. What colors will be most impactful and memorable to their target consumer and buyer.

We're talking about $2.00 bottles and cans of beer...


•Why then, would you not take this same marketing approach and passion when selling a HOUSE?
•Why then, you would think that buyers should simply "be able to look past" all the dirt, clutter and sofa in the dining room?
•Why then, would you think that YOUR house or listing would stand out or be memorable when buyers are turning down that aisle and are being overwhelmed by the hundreds of houses that are available to them in the same price range?
•Why then, would you NOT want to spend a few dollars and make sure that your home or listing IS the most memorable house on the market?

If you're in the Los Angeles or Ventura County areas and ready to to speak with a Professional Home Stager that is the ONLY Design Company in SoCal endorsed by Pottery Barn; call us, we'll be happy to help you prepare your home and package it to appeal to the buyers in YOUR target market. Platinum Home Staging, Inc. (805) 553-9952

Lover of the Vine? Check our this Solid Mahogany Wood Wine Rack

Sometimes you find something that you just "have-to-have" only to find that it has been discontinued, sold out or just no longer available. Personally, I don't drink (shocking I know) but many of my Interior Design clients are lovers of the vine, but cannot dedicate a large amount of square footage for a wine cellar. We needed something smaller, more compact that makes a statement and doesn't require major kitchen reconfigurations or stuffing wine racks into hallway closets.

This was one of those items that for YEARS we fruitlessly tried to find for a number of clients, until now. One of our favorite vendors recently ansered our prayers with this solid mahogany wood wine rack.
Imagine a wall of wine against your dining room wall instead of a basic mirror, or leaning in a corner of a den or office. This solid mahogany wine rack is 64' tall x 15" wide, holds 24 bottles of your favorite wine and can be shipped anywhere in the continental United States. If you would like this statement piece, contact Platinum Home Staging, Inc. for current pricing, special offers or bulk order discounts.