Wellworth Ave, Westwood

Owner Occupied home is Staged and opens escrow within 1 week!

Wiscasset Drive, West Hills

Sold for within 97% of asking price after Staging

Saint Thomas, Oak Park

Received 5 offers and closed escrow for $ 20,000 over asking price within 45 days of Staging!

Arroyo Del Mar, Camarillo

Vacant for over 7 months, Staged with PHS, Inc. and currently in Escrow in just 10 days!

Effingham, Los Feliz

Vacant remodel, Staged and opened escrow in less than 1 week!

These are not tales of lore from a Real Estate market in the past, where Sellers can only dream of full price offers and being able to sell their homes within the first weeks on the market. These are happening in today's volatile Real Estate market -

Just in the months of June and July 2008 alone!

What do they all have in common?

They all embraced the marketing tool of a Professional Home Stager.

Where a "price is king" mentality is running rampant in today's current Real Estate marketplace, there are some key things that home owners can utilize before they consider a price reduction. Yes, the home does need to be priced right to be competitive with comparable homes in their geographical areas. However, considering that some areas literally are competing with hundreds upon hundreds of homes in the same price range - Seller's and Realtors need to understand that there are ways to make their home stand out amongst the sea of properties that potential buyers will be looking at.

Today's market-place mantra is no longer,

"Location, Location, Location"

It is now,

"Location, Price, Condition"

What is Home Staging? Using another analogy; When you sell a car, the first thing you do is wash it, clean it inside and out, take pictures in bright sunlight and make sure everything is working under the hood. Why not then take the same approach when selling your most valuable asset; your home? The cost in comparison is usually less than a fraction of a % of your homes sale price, and will ALWAYS cost less than a price reduction.

Room-by-room, in doors and out, a Professional Home Stager will give you a thorough understanding of what a Buyer will see through their eyes as they tour your home or condo. Many times home owners can't "see" the clutter or realize the smells which will be left imprinted on the minds of potential buyers. A Professional Home Stager will alleviate the negatives which distract the buyer, and showcase your home - not all your personal belongings. Stagers will also make sense out of awkward floor plans, ensure better traffic flow and bring the buyers eye to great details of the home such as a terrific view, built-ins or crown molding.
Why Should Every Home Owner & Realtor Consider the Services of a Professional Home Stager?Simply because over 87% of today's potential buyers "shop" the internet for homes before they request a personal viewing of the property. If your home does not translate well via pictures on the internet, home owners will "write off" every property that does not appeal to them visually in that very first impression.

Here are some examples:

In this home, the first MLS photo shows how this home was represented via the internet two years ago when it was still considered to be a Seller's Market -

yet they received no offers.
The room looks huge and cavernous, and although there is a fireplace, it gets dwarfed by the overall size of the room.

The second picture was Staged by Platinum Home Staging, Inc. using all of the Home Owners own furniture, then adding a few accessories.

By bringing the room into scale with furniture and accenting the fireplace; the second picture brought a potential buyer, within the first few DAYS of being listed, from over 45 miles away to see the home and who ultimately made an offer.

(This home was Staged by PHS, Inc. on July 22, 2008 and opened escrow 22 days later)

Staging is not only for the million dollar listings, in fact it is the homes under $750,000 that would benefit the most from the services of a Professional Home Stager. Staging does not have to be expensive either. Seller's who are on a tight budget can benefit from a Staging Consultation, where for about the same price as it would cost to detail your car, a reputable Stager can present a room-by-room, indoors and out report of everything needed to prepare your home for sale. Repairs, cleaning, upgrades, furniture editing and placement, even paint colors and curb appeal suggestions : A Professional Home Stager will be able to give several different options that will fit each home owner's budget and get them the biggest "bang for their buck", without wasting valuable time.

If the Consultation Report seems too overwhelming for the Home Owner to do themselves, Professional Home Stagers can do all the work for an agreed upon fee, as well as be able to extend great rates from storage and moving companies, cleaning services, upgrades and repairs.
*********************************************************************************

Subscribe to my Blog
Platinum Home Staging, Inc. has been recognized and grown into a tremendous success built on customer service, integrity and best of all, customer referrals. Specializing in Home Staging, Interior Decorating and Model Home Interiors. Serving the greater Los Angeles & Ventura County areas. A home's first impression is the most important one. A home should be inviting and memorable; to stand out among the hundreds of homes that Buyer's may be looking at. Selling a home, is in fact, selling a product. Market the product, "package" it to appeal to as many potential buyers as possible. After all, ...How you live in your home, and how you sell your home, are two completely different things. Call us today at (805) 553-9952