::: Don't Make our Buyers Hit a Brick Wall :::

Often times when opening the front door to a home or condo there is typically an "entry" area. The area that welcomes Potential Buyers with maybe a small table, artwork, plant, etc. and leads them to the next room or area of the home. This "entry" may also be the "Landing Spot" for the Realtor's marketing brochures or other Realtors to leave their cards. While other homes might have wide open spaces, grand stair cases and vaulted ceiling; there is still usually a small table or the like as described. This was not the case on this home...

This is what Potential Buyers and Realtors saw IMMEDIATELY as they entered this beautiful ranch home: a cold, white, painted brick wall. It is actually the side of a double sided fireplace that splits the massive living space nearly in half. However, as one enters this home there were no walls to place a small table, standard eight foot ceilings and a smaller round table would have just stopped you at the door: not very welcoming. We couldn't exactly ignore this big white elephant in the room either. The solution:

My Company embraced it and made it as if it were meant-to-be. The brick wall became our "welcome pad" - our entry if you will. With a large color washed painting, textural elements and a touch of sparkle, we added a serving tray with a bright purple orchid to contrast and bring the eye to where the Realtor can now place their marketing brochures. Buyers will no longer hit a brick wall, when they enter their new home! ;)

Are You Helping Sell the House Down the Street?

Your listing started off well. You held opened houses, there were even a few people who came by and saw the house - but no offers yet... You advertised, held a few more open houses, maybe even dropped the asking price; but there is little interest. Right now you are probably asking yourself, "Why aren't people coming to view the house?" OR you're trying to convince yourself that it's, "Just the market...."

Here are a few things to consider:
1) If your home had lots of activity to begin with, you're price may have been right - but if there are no offers, then they didn't like what they saw and moved onto the next house.

2) Even at the right price, how is the home viewed via the internet? The NAR released that OVER 87% of Home Buyers today, "shop" the internet and narrow down their list of "must see" homes simply by how the home is presented on the Internet.

3) The more pictures the better, the most appealing pictures always win out for the "must see" list.

For example: Which would you prefer? These two homes are in the same high end area, comparable number of bedrooms, bathrooms and square footage. The first home is actualy priced LOWER than the second home by almost $50,000! Yet the second home was professionally Staged by Platinum Home Staging, Inc. and SOLD just 3 weeks from the date of listing for full price!

SOLD in 3 weeks!

If you were a buyer, which would YOU prefer? Which home, when all things being comparable, would YOU want to "go see" in person?

By NOT Staging your home or listing, you may very well be helping sell the listing down the street. Call us today for your FREE Home Staging Estimate! (805) 553~9952
Platinum Home Staging, Inc.