"Sellers Who Stage are Just Smarter", she said.

Recently my Company was called by a Home Owner who is thinking of placing her Santa Monica Townhome on the market for sale in the next few months and was inquiring as to the services we could provide for her. These Home Owners actually live out of State and the unit is currently a income rental property, so they needed to find a Home Staging Company that could handle everything for them since they were at such a distance.

I explained the process of how we can handle all repairs and upgrades such as painting, refinishing floors, lighting selections and installation as well as how Platinum Home Staging, Inc. is fully Insured and that we only work with reputable, also fully Insured, Contractors.

Further, we talked about the process of actually Staging the Home to sell and I very happily quipped, "94% our Staged Homes routinely are under contract within the first 6 weeks and many are within the first 2 weeks, if not days." and then she hit me.....

"Well, that sounds wonderful but I'd like to also think that the Sellers have something to do with those statistics... Sellers who Stage their homes are just SMARTER." She went on to say, "People who Stage their homes are READY TO SELL their homes and will price it right and present it properly."

Needless to say, a smile crossed my face from ear-to-ear: she was right.



If you're in the Los Angeles or Ventura County areas and ready to to speak with a Professional Home Stager that is the ONLY Design Company in Southern CA endorsed by Pottery Barn; call us, we'll be happy to help you prepare your home and package it to appeal to the buyers in YOUR target market.

Platinum Home Staging, Inc. (805) 553-9952

Home Staging and the Generic Can of Beer

You're thirsty, you want something cold and you decide to hit the local store and grab yourself a drink. You turn the down the aisle and find a wall of seemingly hundreds of different choices from water to juice drinks to wine and beer, in this case, you opt for the beer.

But is this the first one you grab? Sure it's cheap, probably gets you the same results, but is it what you want to spend your money on?



So you look a little further, and actually take a step back and survey the entire isle. You suddenly feel overwhelmed by the vast array of choices offered up for your choosing. Everything from light to dark; inexpensive to over priced; brand new to classic; boring to bold. So you sit, and you ponder a while, "Do I spend the money and get what I REALLY want, or do I settle for just ‘any-old-beer' because it gets the same results?" Nope, you spend the money and get what you really want.





What you really want, is the one you remember. The one you saw on TV or on-line that implanted images of bright cheerful memories, warmth, comfort and nary a worry to be had. You reached for the one that left you feeling good about your purchase. Sure, the dingy, peeling white label of the generic can of beer would have given you the same results, but you reached for the one that was already cold and you knew would not take much effort to enjoy other than to open it up.

Marketing companies spend MILLIONS of dollars every year to convince you that their beer is the best beer. They spend MILLIONS of dollars, man hours and time on product development and placement. What colors will be most impactful and memorable to their target consumer and buyer.

We're talking about $2.00 bottles and cans of beer...


•Why then, would you not take this same marketing approach and passion when selling a HOUSE?
•Why then, you would think that buyers should simply "be able to look past" all the dirt, clutter and sofa in the dining room?
•Why then, would you think that YOUR house or listing would stand out or be memorable when buyers are turning down that aisle and are being overwhelmed by the hundreds of houses that are available to them in the same price range?
•Why then, would you NOT want to spend a few dollars and make sure that your home or listing IS the most memorable house on the market?

If you're in the Los Angeles or Ventura County areas and ready to to speak with a Professional Home Stager that is the ONLY Design Company in SoCal endorsed by Pottery Barn; call us, we'll be happy to help you prepare your home and package it to appeal to the buyers in YOUR target market. Platinum Home Staging, Inc. (805) 553-9952

Lover of the Vine? Check our this Solid Mahogany Wood Wine Rack

Sometimes you find something that you just "have-to-have" only to find that it has been discontinued, sold out or just no longer available. Personally, I don't drink (shocking I know) but many of my Interior Design clients are lovers of the vine, but cannot dedicate a large amount of square footage for a wine cellar. We needed something smaller, more compact that makes a statement and doesn't require major kitchen reconfigurations or stuffing wine racks into hallway closets.

This was one of those items that for YEARS we fruitlessly tried to find for a number of clients, until now. One of our favorite vendors recently ansered our prayers with this solid mahogany wood wine rack.
Imagine a wall of wine against your dining room wall instead of a basic mirror, or leaning in a corner of a den or office. This solid mahogany wine rack is 64' tall x 15" wide, holds 24 bottles of your favorite wine and can be shipped anywhere in the continental United States. If you would like this statement piece, contact Platinum Home Staging, Inc. for current pricing, special offers or bulk order discounts.

5 Reasons to Stage Your Ventura County Home under $500,000

Something we often hear from Sellers, Realtors, Developers and "Flippers" is that it's not worth the small investment to Stage Homes under $500,000 in the Southern CA area. Here are five reasons why it IS a smart investment and ultimately why ALL homes can benefit from Professional Home Staging:


1) First-Time Buyers: The majority of the people looking to buy homes under $500,000 are First-Time Buyers. They are excited, they are scared, they want to make sure they get the MOST for their money because after all, it's a BIG investment and they want to make sure that they are making the right decision when buying their first house. Since the majority of the demographic coming to tour your home is going to be the First-Time Buyer your home needs to be marketed towards THEM. Staging your home to its fullest potential and highlighting selling points such as built ins, wood floors or a great garden view will help them remember YOUR home when they are visiting EVERY house in that market.



2) Size and Scale: Are there bedrooms in your house that contain two HUGE armoires, a dresser, two night stands and a Queen size bed? Typically homes that are listed under $500,000 have smaller bedrooms and rooms filled to the brim with large-scale furniture will actually make a large room feel claustrophobic. Professional Home Stagers can help alleviate the congestion and bring the room back to its original size and scale. In Vacant properties, Professional Home Staging can actually make a very small room feel large and roomy. The ENTIRE square footage of the bungalow shown above is LESS than 700 square feet ~ You would never know it or feel it looking at this picture or entering this living area.


3) Awkward Floor Plans: Often times Developers of smaller homes or condos are trying to maximize every square foot possible for marketing, while flippers may often times remove existing walls to create a more "open" feel; both resulting in awkward floor plans. Small rooms, "bump outs", lofts or oddly placed windows may leave Buyers guessing and confused. Staging can help define the area in question, while high-lighting other great features of the space ultimately making it feel cohesive, not awkward.



4) First Impressions are EVERYTHING: The NAR (National Association of Realtors) announced in 2009 that over 87% of all Buyers shop for homes on the Internet and will literally "write-off" your home with a simple click of a mouse if it does not catch their eye in how the home is presented in those few on-line pictures. Make sure that first impression is a memorable one and that they will WANT to come see your home personally.



5) "The right price will bring your home interest; Staging it will bring offers." - Gary Keller, Keller Williams. All things be equal: price, location, square footage, number of rooms and bedrooms, etc the price will bring interest to your home; but Staging is what will bring in offers. When touring houses, Buyers make a snap decision within the first ten seconds upon entering your home. "Is it clean?", "Is it inviting?", "Is it maintained?" but most importantly, "Can I see myself living here?" That FIRST impression is what will make your house stand out among the homes that Buyers are touring. You may very well be helping to sell the house down the street by NOT Staging your home.


If you are located in the Los Angeles or Ventura County areas and ready to sell your home or listing, contact Platinum Home Staging, Inc. for your free Home Staging estimate. (805) 553-9952

Just a very small sampling from Platinum Home Staging

Find more photos like this on Conejo Network

::: Don't Make our Buyers Hit a Brick Wall :::

Often times when opening the front door to a home or condo there is typically an "entry" area. The area that welcomes Potential Buyers with maybe a small table, artwork, plant, etc. and leads them to the next room or area of the home. This "entry" may also be the "Landing Spot" for the Realtor's marketing brochures or other Realtors to leave their cards. While other homes might have wide open spaces, grand stair cases and vaulted ceiling; there is still usually a small table or the like as described. This was not the case on this home...

This is what Potential Buyers and Realtors saw IMMEDIATELY as they entered this beautiful ranch home: a cold, white, painted brick wall. It is actually the side of a double sided fireplace that splits the massive living space nearly in half. However, as one enters this home there were no walls to place a small table, standard eight foot ceilings and a smaller round table would have just stopped you at the door: not very welcoming. We couldn't exactly ignore this big white elephant in the room either. The solution:

My Company embraced it and made it as if it were meant-to-be. The brick wall became our "welcome pad" - our entry if you will. With a large color washed painting, textural elements and a touch of sparkle, we added a serving tray with a bright purple orchid to contrast and bring the eye to where the Realtor can now place their marketing brochures. Buyers will no longer hit a brick wall, when they enter their new home! ;)

A Quick Home Staging Infomercial