May 2, 2010

Lover of the Vine? Check our this Solid Mahogany Wood Wine Rack


Sometimes you find something that you just "have-to-have" only to find that it has been discontinued, sold out or just no longer available. Personally, I don't drink (shocking I know) but many of my Interior Design clients are lovers of the vine, but cannot dedicate a large amount of square footage for a wine cellar. We needed something smaller, more compact that makes a statement and doesn't require major kitchen reconfigurations or stuffing wine racks into hallway closets.

This was one of those items that for YEARS we fruitlessly tried to find for a number of clients, until now. One of our favorite vendors recently ansered our prayers with this solid mahogany wood wine rack.
Imagine a wall of wine against your dining room wall instead of a basic mirror, or leaning in a corner of a den or office. This solid mahogany wine rack is 64' tall x 15" wide, holds 24 bottles of your favorite wine and can be shipped anywhere in the continental United States. If you would like this statement piece, contact Platinum Home Staging, Inc. for current pricing, special offers or bulk order discounts.

April 3, 2010

5 Reasons to Stage Your Ventura County Home under $500,000



Something we often hear from Sellers, Realtors, Developers and "Flippers" is that it's not worth the small investment to Stage Homes under $500,000 in the Southern CA area. Here are five reasons why it IS a smart investment and ultimately why ALL homes can benefit from Professional Home Staging:


1) First-Time Buyers: The majority of the people looking to buy homes under $500,000 are First-Time Buyers. They are excited, they are scared, they want to make sure they get the MOST for their money because after all, it's a BIG investment and they want to make sure that they are making the right decision when buying their first house. Since the majority of the demographic coming to tour your home is going to be the First-Time Buyer your home needs to be marketed towards THEM. Staging your home to its fullest potential and highlighting selling points such as built ins, wood floors or a great garden view will help them remember YOUR home when they are visiting EVERY house in that market.



2) Size and Scale: Are there bedrooms in your house that contain two HUGE armoires, a dresser, two night stands and a Queen size bed? Typically homes that are listed under $500,000 have smaller bedrooms and rooms filled to the brim with large-scale furniture will actually make a large room feel claustrophobic. Professional Home Stagers can help alleviate the congestion and bring the room back to its original size and scale. In Vacant properties, Professional Home Staging can actually make a very small room feel large and roomy. The ENTIRE square footage of the bungalow shown above is LESS than 700 square feet ~ You would never know it or feel it looking at this picture or entering this living area.


3) Awkward Floor Plans: Often times Developers of smaller homes or condos are trying to maximize every square foot possible for marketing, while flippers may often times remove existing walls to create a more "open" feel; both resulting in awkward floor plans. Small rooms, "bump outs", lofts or oddly placed windows may leave Buyers guessing and confused. Staging can help define the area in question, while high-lighting other great features of the space ultimately making it feel cohesive, not awkward.



4) First Impressions are EVERYTHING: The NAR (National Association of Realtors) announced in 2009 that over 87% of all Buyers shop for homes on the Internet and will literally "write-off" your home with a simple click of a mouse if it does not catch their eye in how the home is presented in those few on-line pictures. Make sure that first impression is a memorable one and that they will WANT to come see your home personally.



5) "The right price will bring your home interest; Staging it will bring offers." - Gary Keller, Keller Williams. All things be equal: price, location, square footage, number of rooms and bedrooms, etc the price will bring interest to your home; but Staging is what will bring in offers. When touring houses, Buyers make a snap decision within the first ten seconds upon entering your home. "Is it clean?", "Is it inviting?", "Is it maintained?" but most importantly, "Can I see myself living here?" That FIRST impression is what will make your house stand out among the homes that Buyers are touring. You may very well be helping to sell the house down the street by NOT Staging your home.


If you are located in the Los Angeles or Ventura County areas and ready to sell your home or listing, contact Platinum Home Staging, Inc. for your free Home Staging estimate. (805) 553-9952


March 8, 2010

::: Don't Make our Buyers Hit a Brick Wall :::

Often times when opening the front door to a home or condo there is typically an "entry" area. The area that welcomes Potential Buyers with maybe a small table, artwork, plant, etc. and leads them to the next room or area of the home. This "entry" may also be the "Landing Spot" for the Realtor's marketing brochures or other Realtors to leave their cards. While other homes might have wide open spaces, grand stair cases and vaulted ceiling; there is still usually a small table or the like as described. This was not the case on this home...




This is what Potential Buyers and Realtors saw IMMEDIATELY as they entered this beautiful ranch home: a cold, white, painted brick wall. It is actually the side of a double sided fireplace that splits the massive living space nearly in half. However, as one enters this home there were no walls to place a small table, standard eight foot ceilings and a smaller round table would have just stopped you at the door: not very welcoming. We couldn't exactly ignore this big white elephant in the room either. The solution:




My Company embraced it and made it as if it were meant-to-be. The brick wall became our "welcome pad" - our entry if you will. With a large color washed painting, textural elements and a touch of sparkle, we added a serving tray with a bright purple orchid to contrast and bring the eye to where the Realtor can now place their marketing brochures. Buyers will no longer hit a brick wall, when they enter their new home! ;)

February 27, 2010

Sampling of Recent Home Staging Successes!

Click to play this Smilebox slideshow: Spring 2010
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Call Platinum Home Staging, Inc. today for your FREE Home Staging estimate


(805) 553~9952


http://www.PlatinumHomeStaging.com

February 26, 2010

5 Tips to Sell Your Home in Today's Market: ABC's Today Show

Gary Keller of Keller Willams was on the Today Show on February 26, 2010. One of the Nations largest Reatlor and Brokerage firms, hear what he has to say about Home Staging, Pricing your home right and selling in today's Real Estate Market.